4 Sep 2026 11 min de leitura
What is vibe coding, and why it breaks on the third feature
The demo works in the first hour. The trouble starts when the agent forgets why the rule exists. What separates the two is context architecture.
Blog
News, updates, and insights from Otther on design, technology, and digital products
27 May 2026 8 min de leitura
UX for enterprise systems: why B2B demands a different head
Enterprise systems run on information density, multi-role users, and long workflows. Treating them like a consumer app gets expensive. What changes in design, research, and success criteria.
27 May 2026 8 min de leitura
Product discovery: what it is and why 42% of startups die without it
Discovery is not an optional design phase. It is what separates startups that survive from the 42% that die from lack of Product-Market Fit, according to CB Insights.
Latest posts
UX agency vs software house: how to choose and when to combine both
The decision between a UX consultancy and a software house is not fixed. It depends on the product stage. The practical guide with red flags and when the hybrid model wins.
May 27 9 min de leitura
MVP in software development: how UX-first cuts 50% of bugs before the first line of code
MVP in software development is not about building fast. It is about validating with UX first to avoid the 100x cost of the Rework Rule. How UX-first cuts 50% of bugs and 75% of dev time.
May 27 8 min de leitura
Prototype: what it is, the types, and when to use each
A prototype is a testable representation of a product before it exists. The honest guide on types of prototypes, when it’s worth the time, and the mistakes that bury the method.
February 12 7 min de leitura
CSD Matrix: what it is, how to use it, and a practical template
The Certainties / Assumptions / Doubts matrix is the simplest product discovery tool. When to apply it, how to facilitate, and what to do with the result.
February 05 6 min de leitura
The 10 Nielsen Heuristics explained with practical examples
Jakob Nielsen’s 10 usability heuristics — with real examples and the pitfall in each one. The direct guide for those who want to apply, not memorize.
January 29 8 min de leitura
Empathy Map: how to build one (template + real example)
The empathy map without hype — when it makes sense to apply, how to fill it in, and the mistake that wastes most teams’ time.
January 22 7 min de leitura
Sales Funnel: definition, stages, and how to apply it (with real examples)
How to think about a sales funnel without it becoming a dead spreadsheet — the honest guide, with clear stages and how to apply it to your digital product.
January 15 9 min de leitura
Building a digital product?
Talk to our team and validate your idea faster.