Brand Identity Design Services
Brand identity that survives the product, not just the launch.
We design brand systems — naming, logos, typography, color, voice, components — engineered to scale with your product and your team. Built once, used everywhere.
What a brand identity engagement includes
Strategic positioning
Audience definition, competitor mapping, positioning statement, and the brand promise. Identity comes after the strategy, not before.
Logo system
Primary mark, secondary lockups, monogram, favicon, and app icon. We design for every surface the brand will touch — not just LinkedIn.
Color & typography system
Tokens for primary, secondary, semantic states, plus type scale and pairings. Built to drop into Figma and code as variables.
Brand voice & messaging
Tone of voice, taglines, value props, and copy patterns. Your marketing and product teams write in the same voice without rereading the deck.
Brand book + Figma library
Living documentation and a Figma library handed to your team. Brand stays consistent after we sign off, without policing.
Application templates
Pitch deck, social, packaging, business cards, email signature — the assets your team needs in week one, ready to ship.
How we design a brand identity
- 01
Discover
Founder interviews, market deep-dive, internal language audit. We surface what the brand already is before deciding what it should be.
- 02
Strategize
Positioning, audience, voice, narrative — agreed in writing. Designs and language flow from a strategy that the founders have signed off.
- 03
Design
Three directions, one chosen, refined and extended. We resist "Frankenbrand" by deciding early and going deep.
- 04
Systemize
Tokens, Figma library, brand book. The system is the deliverable — the assets are downstream artifacts of it.
Why founders pick Otther for branding
- Senior brand and product designers in the same room — the brand and the product never drift.
- Strategy-first. We deliver positioning that survives a pivot.
- Tokens, not screenshots. Brands handed off as variables in Figma and code.
- Bilingual systems (EN/PT) when your audience is.
- Plug-and-play handoff to in-house teams and external vendors.
- No hidden creative review cycles — three rounds, scoped upfront.
Brand identity design — frequently asked
- How is brand identity different from logo design?
- A logo is one element. Brand identity is the system that the logo lives inside — positioning, voice, color, typography, application templates. Without the system, the logo gets misused two weeks after launch.
- How long does brand identity design take?
- Typical engagements run 6 to 10 weeks for a full system, 3 to 5 weeks for a focused visual refresh. We scope timeline in the discovery call.
- Do you also do brand strategy?
- Yes. Strategy is the first phase of every engagement. We can also run strategy as a standalone project before any visual work begins.
- Can you redesign an existing brand without breaking recognition?
- Yes. Brand evolution (not revolution) is a common engagement — refresh the system while keeping the assets that already earned trust.
- What does brand identity design cost?
- Engagements typically start at USD 18k for a focused identity and scale up with strategic depth, application range, and asset volume. Each proposal is bespoke.
Brand identity that lasts
Tell us about your product and where the current brand falls short. We will reply within one business day.
Start your brand project