Website Redesign Services
A website redesign that ships measurable business outcomes — not just a prettier homepage.
We rebuild outdated websites around your audience, your conversion funnel, and your search performance. Faster pages, better SEO, fewer bounces.
What a website redesign with Otther includes
UX & content audit
We read your analytics, sitemap, and current copy before we touch design — so the redesign reflects how people actually use the site today.
SEO migration plan
Redirects, canonical strategy, structured data, internal linking, and a launch sitemap. The new site keeps every ranking the old one earned.
Design system + reusable components
A scalable component library and tokens so your team can keep extending the site after launch without our hand on every screen.
Responsive, accessible build
A fully responsive front-end engineered for Core Web Vitals — mobile-first, WCAG AA, image optimization, and modern stacks (Next.js, React).
Conversion-aware copy
We rewrite the pages that decide a sale — homepage, services, pricing, contact — so the new site converts, not just informs.
CMS integration
Headless or traditional, we wire the site to a CMS your editors actually want to use. Long-term content velocity built in.
How we run a website redesign
- 01
Discovery
Stakeholder interviews, analytics review, competitive teardown. We agree on the audiences, the funnel, and the conversion targets before we open Figma.
- 02
Design
Wireframes for the high-traffic pages, then high-fidelity design through the design system. Prototypes you can click, not pretty screenshots.
- 03
Build
A senior squad ships in two-week sprints. SEO, performance, and a11y are not late-stage checklists — they are baked into the components.
- 04
Launch & monitor
Pre-launch QA, migration runbook, post-launch monitoring of rankings and CWV. Measured handoff, not "site is live, good luck".
Why teams choose Otther for a website redesign
- Senior multidisciplinary squad — UX, engineering, content, SEO — for the cost of a single hire.
- Onboarding in less than 7 days. We pick up your tooling, not the other way around.
- SEO and CWV ownership through launch, not a separate vendor.
- Bi-weekly strategic review with the founding team, not an account manager.
- No legal or labor overhead. We are a partner, not a payroll line.
- Plug-and-play with in-house teams. Your engineers ship beside ours.
Website redesign — frequently asked
- How long does a website redesign take?
- Most marketing-site redesigns run 8 to 12 weeks end-to-end. Product-grade sites with custom integrations run 12 to 20 weeks. We scope the timeline in week one — no open-ended engagements.
- Will the redesign hurt my SEO?
- No, if the migration is run by the same team doing the redesign. We preserve URLs, ship 301 redirects, audit structured data, and watch search console for 90 days post-launch.
- Do you work with our existing CMS?
- Yes. We deliver redesigns on WordPress, Webflow, Sanity, Contentful, Strapi, or custom Next.js with headless CMS. We pick the CMS that fits your editorial team, not the trendiest one.
- Can we keep our brand and only redesign the website?
- Absolutely. The redesign can adopt your existing brand system, or refresh it as part of the work. We scope which scenario applies in discovery.
- What does a redesign cost?
- Ranges from a fixed-price marketing site under USD 25k to product-grade redesigns with dedicated squads. We send a tailored proposal after a discovery call — no boilerplate quotes.
Ready to redesign?
Tell us about your current site and what is not working. We will reply within one business day with a discovery proposal.
Start your redesign