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Abacate Pay

how we helped Abacate Pay shape the product before the first deploy

Abacate Pay — composition with a phone showing the PIX charge app and decorative green and orange blocks

Abacate Pay arrived with a validated thesis, funding raised, and a deadline to show product. The team had two developers and no designer. Without defined flows and without a visual system, every week of code was technical debt waiting to happen. We came in to give the product shape before it became irreversible. We set the first concepts, the main flows, and a design system built for the internal team to extend without onboarding. After launch, they kept coming back: every redesign passes through our judgment before shipping.

The starting point

The brief was specific, not ambitious. Abacate needed a PIX payments gateway that indie hackers and small teams could integrate in minutes. The company positioning was settled. The product was missing.

Abacate Pay desktop — payments dashboard with available balance in focus, transaction list, and status filters

The dashboard

The dashboard is where the developer spends time. Payment list as the entry screen, not a dashboard with cards. Available balance as the headline, completed transaction count as the secondary information, filters (Completed, Pending, Failed) next to the action buttons. The read is direct: what came in, what failed, what is still pending.

Shape before code

Before any high-fidelity Figma, we mapped with the team the minimum states a gateway needs to cover: charge created, charge paid, charge expired, processing failure, refund, chargeback. When the state exists in the product and not on screen, it becomes a support ticket. When it exists on screen but not in the product, it becomes silent frustration. The v1 of the app was designed with those states as the skeleton. Screens came later, anchored in state, not in the happy path.

Abacate Pay mobile — two iPhones side by side showing the PIX charge flow and the confirmed payment state

A design system for a team with no designer

The DS was built for the internal team to use without a designer next to them. The inclusion criterion was a single one: every component had to be understandable in a few seconds. If it needed explanation, it stayed out of v1. Color, typography, spacing, and input states were documented as named tokens, not as visual reference. The developer consumes the token, not interprets the pixel.

Abacate Pay — design system fragment with a phone showing components and color and typography token cards

The platform seen by the Abacate client

Abacate's client is the developer who integrates. For them, the platform has to look made by an engineer: no ornament, clear hierarchy, no celebrating small wins with animation. Every screen passed through that ruler. When decoration took space from information, it left.

Abacate Pay desktop — MacBook over a green couch showing the platform with the payments screen from the integrating client perspective

They came back

The app shipped and the internal team kept building the product. A few releases later, they came back with a question: "We have this redesign. What would you do differently?" The pattern stuck. For every major redesign, the team prototypes, sends it over, and uses our review as reference before shipping. On-demand consulting, not a fixed scope.

Abacate Pay — board of redesign iterations from the internal team going through Otther review before shipping

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We help founders and small teams who need UX, a design system, and product judgment before every code decision turns into technical debt.

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